Wunderman Cited as A Leader Among U.S. Interactive Agencies-Strategy and Execution
NEW YORK August 7, 2009–Wunderman was among the select companies that Forrester Research, Inc. asked to participate in its recent independent report, “The Forrester Wave: U.S. Interactive Agencies – Strategy and Execution, Q3 2009”. In this evaluation, released today, Wunderman was cited as a Leader among U.S. Interactive Agencies. Wunderman’s Seattle-based ZAAZ collaborated with Wunderman on the survey.
Wunderman earned the highest scores for Measurement and Analytics, Account Measurement, as well as Development and Execution – all of which are measures of its Current Offering. Additionally, Wunderman earned perfect scores for its: Focus and Reach and Product/ services road map.
The report noted: “Wunderman, part of the WPP network, has a heritage in direct marketing and consists of a network of digital agencies, including ZAAZ, Blast Radius, and Design Kitchen. For this particular Wave, we focused our evaluation on ZAAZ. ZAAZ is a Leader because it is a top performer for development and execution of high-quality digital programs as well as measurement analytics… Overall, the Wunderman network makes sense for marketers looking to leverage a network of holistic agency capabilities founded in direct marketing. Marketers will be best served to consider ZAAZ, particularly if they wish to advance their overall optimization and analytics capabilities.”
“We believe this report reflects Wunderman’s digital network strategy of acquiring the best of breed, and allowing them to retain their unique qualities,” said David Sable, vice chairman and COO, Wunderman.
More info on the Forrester Wave: US Interactive Agencies – Strategy and Execution Q3 ‘09 can be found at the Forrester Blog for Interactive Marketing Professionals.
Wunderman is the original architect of response-driven marketing, an estimated trillion dollar global industry. Today, with 50+ years of innovation, creativity, and insight, Wunderman stands as the first name in advertising that delivers measurable results. Throughout its network of 120+ offices in 50+ countries and 15+ specialized companies, Wunderman speaks the customer’s language—whatever the dialect—at the right time, creating profitable conversations that build brands and generate sales.