Timex Significantly Increases Return on Ad Spend with Omniture SearchCenter
Timex Enhances Customer Web Experience and Drives Additional Sales with Omniture Products
SAN JOSE, Calif., — June 8, 2010 — Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, today announced that Timex, one of the leading watch companies in the world, has achieved an ongoing return on ad spend as high as 500 percent and has seen a five dollar increase in average order size on the company’s website, Timex.com, with Omniture SearchCenter and Omniture SiteCatalyst.
The company realized that Timex.com had the potential to become a powerful resource for its customers to interact with product information, find local retailers and purchase products on the site. With SearchCenter and SiteCatalyst, Timex was able to increase website traffic by efficiently managing keyword searches across all major search engines and automating the management of pay-per-click campaigns, while receiving real-time data about where and why customers were navigating to or away from the site.
“The combination of Omniture SearchCenter and SiteCatalyst gives us a complete picture of campaign performance from customer acquisition to conversion,” said Jonathon Vandergrift, e-Commerce manager at Timex. “Having reliable, actionable intelligence in real-time enables us to create engaging online experiences to keep customers on our site and increase sales.”
Using rules-based bid management in SearchCenter, Timex realized a return on ad spend as high as 500 percent within two months of implementation. With SearchCenter’s ability to automatically update bids based on Timex’s rules and thresholds, the company also reduced its cost-per-click on paid search sites by 18 percent, while increasing overall traffic by 25 percent. With the surge in traffic, Timex had additional opportunities to recommend products to customers. The cross- and up-selling opportunities helped Timex increase conversion rates by 35 percent and average order value online jumped by as much as five dollars per order.
“We actually considered cancelling our contract with a well-known paid search site because the performance was so poor,” said Vandergrift. “After implementing Omniture SearchCenter, we saw immediate improvements of 350 percent in click-through rates from that site, making it a valuable asset to how we drive traffic to our website.”
Omniture SearchCenter and SiteCatalyst are part of the Omniture Online Marketing Suite, an integrated portfolio of optimization applications for Visitor Acquisition, Conversion, Online Analytics and Channel Analytics and is built on an Open Business Analytics Platform.
For more information on Timex’s use of Omniture products, visit Omniture.com’s Success Stories page.
Timex Group designs, manufactures and markets innovative timepieces and jewelry globally. The company was founded in 1854 and has expanded to become Timex Group, a privately held company, with several operating units and over 5,000 employees worldwide. One of the largest watch makers in the world, Timex Group companies include the Timex Business Unit; Timex Group Luxury Watches; Sequel; Vertime; and Vincent Bérard.
About Omniture, An Adobe company
Omniture, a business unit of Adobe Systems Incorporated, is a leading provider of online business optimization software for managing and enhancing online, offline and multi-channel business initiatives. Hosted and delivered via on-demand subscription service and on-premise solution, Omniture software enables customers to capture, store and analyze information generated by their Web sites and other sources, providing business insights into the performance and efficiency of marketing and sales initiatives and other business processes. For more information, visit www.omniture.com.
About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.
© 2010 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Omniture, the Omniture logo, Omniture SiteCatalyst, Omniture SearchCenter, and the Omniture Online Marketing Suite are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.