Syabas Selects Weber Shandwick As PR Agency of Record
Monday, May 18, 2009 SAN FRANCISCO – May 18, 2009 – Syabas, a leading provider of over-the-top settop software and hardware, today named Weber Shandwick its public relations agency of record. Weber Shandwick will provide media relations, branding and Web site design guidance, communications support for print, broadcast and social media programs and overall strategic counsel.
Fremont, Calif.-based Syabas develops products that enable users to stream audio and video content from their personal computers and the Internet to their television sets. The company also manufactures the industry award-winning Popcorn Hour A-110, a standalone settop box that supports more high bit-rate video file formats than any other competing settop maker. Syabas currently sells Popcorn Hour boxes around the world and has acquired a fervent following and industry accolades from print and online publications such as Engadget, CNET and PCWorld.
“Given Weber Shandwick’s exemplary work in the consumer electronics manufacturing space we believe they can help increase awareness of Syabas and drive sales of our current and upcoming product line,” said Syabas Chief Operating Officer, Alex Limberis. “We are confident in Weber Shandwick’s knowledge of cloud media and the over-the-top settop box category, and we look forward to working with them to enhance our corporate brand positioning and direct our go-to-market strategies.”
“The over-the-top settop box market is exploding today,” said Rick Popko, group manager at Weber Shandwick. “We view this opportunity with Syabas as an opportunity for us to help raise its profile and product sales. We look forward to building out the company’s strategic messaging architecture, increasing executive visibility and implementing a comprehensive reviews and awards program.”
Syabas, headquartered in Fremont, California and with facilities in China and Malaysia, is a leading software developer for inexpensive wired/wireless digital home entertainment products. Syabas products enable users to access content such as high- and standard-definition video, music, photos and services, such as YouTube, Veoh, Vuze and DLTV, over a local network and the Internet.
About Weber Shandwick
Weber Shandwick is a leading global public relations agency with offices in 77 markets around the world. The firm’s reputation is built on its deep commitment to client service, creativity, collaboration and harnessing the power of Advocates — engaging stakeholders in new and creative ways to build brands and reputation. Weber Shandwick provides strategy and execution across practices such as consumer marketing, healthcare, technology, public affairs, corporate/financial and crisis management. Its specialized services include digital/social media, advocacy advertising, market research, and corporate responsibility. Weber Shandwick was named Global Agency of the Year by The Holmes Report and Large PR Firm of the Year by PR News in 2008. The firm also won the United Nations Grand Award for Outstanding Achievement in Public Relations an unprecedented three times. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com/.