Omnicom Acquires Majority Stake in China’s Unisono Fieldmarketing
BEIJING, March 14 /PRNewswire-FirstCall/ — Omnicom Group Inc. (“Omnicom”) (NYSE: OMC), the leading global advertising and marketing services group, has acquired a majority ownership interest in Unisono Fieldmarketing International Limited, a leading field marketing company based in China.
Unisono Fieldmarketing provides field marketing and merchandising services in China for both multinational and local clients. Covering more than 25 cities, Unisono Fieldmarketing offers channel solutions to consumer, pharmaceutical and other service industries based on a powerful Point of Purchase (POP) satellite mapping and field force management and reporting system called “POP Monitor.”
“China is a key strategic market for Omnicom,” said Michael Birkin, Vice Chairman, Omnicom Group Inc. and Chairman and CEO of Omnicom Asia-Pacific. “All our global networks are experiencing significant growth. The addition of Unisono Fieldmarketing is particularly important as it adds substantial scale and reach to meet the increasing needs of our clients in China’s rapidly growing consumer goods and services market. The partnership with Unisono Fieldmarketing provides exceptional business opportunities for our clients as we continue to grow in China.”
“The addition of Unisono Fieldmarketing, a leader in its discipline, to the Omnicom network demonstrates once again our firm commitment to China and our determination to offer our clients a wide range of quality services throughout the country,” commented Serge Dumont, Senior Vice President, Omnicom Group Inc., and President of Omnicom Asia-Pacific. “With nearly 2,000 people in the field, Unisono Fieldmarketing allows our clients to cover 200,000 points of purchase among channels such as hypermarkets, supermarkets, department stores, convenience stores, pharmacies and drugstores in China’s 25 major cities.”
“Our goal has always been to provide our clients with cost-effective channel solutions, including sales, merchandising, brand activation and information management solutions by leveraging our 20 years of hands-on China experience and global best practice in field marketing,” said Olaf Litjens, CEO of Unisono Fieldmarketing. “We believe that the partnership with Omnicom creates a solid and exciting platform to further develop our already leading position in China. Together we will be able to offer clients the best of both worlds – award-winning above-the-line advertising as well as meticulously executed below-the-line brand building activities and field marketing, in the end enabling our clients to make a difference where it matters most – at the point of purchase.”
Omnicom comprises the industry’s most award-winning advertising brands, BBDO, DDB, and TBWA, specialist media-buying companies OMD and PHD, and the Diversified Agency Services group (DAS). Via its networks, the group serves many multinational and local clients throughout the Asia-Pacific region. Unisono Fieldmarketing will operate as part of the DAS group.