McCann HK Captures Cannes Design Grand Prix
CANNES, FRANCE, June 29, 2009 – McCann Erickson Hong Kong won the Grand Prix Design Lions for Nike’s “Paper Battlefield” campaign at the 2009 Cannes International Advertising Festival, the first time a Grand Prix Cannes Lion was won by a greater China agency.
“Paper Battlefield” is a series of posters made by and featuring the teenage stars of the Nike Basketball League. The posters were designed to capture the energy of basketball competition as well as promote the games.
Spencer Wong, Managing Director and Executive Creative Director for McCann Erickson Hong Kong, said, “Our Nike campaign was very cross-media. Of course it was entered as a poster campaign, but at the same time it was done in quite a cross-media way. So it’s great and I’m proud of our winning a Grand Prix. I think it will encourage others in our region to do more and better work by doing less and thinking more.”
The Design jury cited the campaign for its simplicity, its culture-spanning communication power and for embodying the marketer’s brand values. Jurors also lauded the effort for pushing the idea of what a poster can be.
“It was a socially distributed design process,” said juror Marc Shillum of R/GA. “It allowed the players to experiment and to have a battle as they would on the court.”
A total of 11 McCann Worldgroup offices won 17 Cannes Lion Awards in 2009 — including 1 Grand Prix, 2 Gold, 3 Silver and 10 Bronze – spanning 8 of the 10 award categories at the 2009 International Advertising Festival.
Multiple Lion award winners include McCann Hong Kong, winning 4 Lions in 3 categories, including the Grand Prix Design Lion for Nike. Five Media Lions, including 2 Gold, were bagged by 4 UM offices in Australia, Madrid, Mumbai and Philippines and 1 McCann office in Macedonia. And McCann Madrid won 3 Lions in 2 categories while McCann London won 2 Lions in the Promo category.
Sun MRM Brazil, Storakers McCann Sweden and Weber Shandwick London also each won a Lion.
2009 McCann Worldgroup Cannes Lion Award Winners:
Grand Prix Design Lion for Nike (Basketball League) “Paper Battlefield” – McCann Hong Kong
Gold Media Lion for Veritas Spiriti (Testicular Cancer Awareness) “Check Them” – McCann Skopje, Macedonia
Gold Media Young Lion for Universal McCann Australia — Lauren Cassar, Communications Strategist and Tristan Burrell, Media Planner.
Silver Cyber Lion for Greenpeace (Campaign Image) “Snake” – McCann Madrid
Silver Cyber Lion for Ihdi Estacao Bem-Estar (Homeless Lodge) “House” – Sun MRM Brazil
Silver Media Lion for MasterCard “12 Chimes of the Bell” – Universal McCann Madrid
Bronze Cyber Lion for Coca-Cola “Encounter” – McCann Madrid
Bronze Film Lion for Coca-Cola “Encounter” – McCann Madrid
Bronze Film Lion for Swedish National Debt Office (Bonds) “Quiz Bad Loser” — Storakers McCann Sweden
Bronze Direct Lion for MTR Elements (Elements Mall) “Flirting With Sound” – McCann Hong Kong
Bronze Media Lion for Johnson & Johnson Baby Oil “Botelya” – Universal McCann Philippines
Bronze Media Lion for Tata Motors – Lodestar Universal, Mumbai
Bronze Promo Lion for Skcin “Computertan – McCann London
Bronze Outdoor Lion for Nike (Basketball League) “Paper Battlefield” – McCann Hong Kong
PR Lion for BPEX (Pig Industry Prices) “Pigs Are Worth It” – Weber Shandwick London
SOURCE: McCann Worldgroup