Lisa Sepulveda Joins Weber Shandwick To Lead Global Consumer Marketing Practice
Thursday, July 23, 2009 NEW YORK – July 23, 2009 – Weber Shandwick, one of the world’s leading global public relations firms, today announced that Lisa Sepulveda will join the firm as president of the Global Consumer Marketing practice. She starts on August 3rd, reporting to Weber Shandwick’s Vice Chair Gail Heimann.
Sepulveda was North American CEO at Euro RSCG Worldwide, where she oversaw U.S. operations and led integrated teams across multiple practices since 2006. She brings a wealth of award-winning consumer branding and consumer health experience along with deep issues management and client relationship skills. Prior to her tenure at Euro RSCG, Sepulveda was general manager and executive vice president for the consumer brands practice at Edelman. She also established their global consumer health practice, leading the notable Rx-to-OTC switches for Advil and Claritin. One of Sepulveda’s most noteworthy campaigns was for Dove’s entry into the beauty category launching the award-winning integrated “Dove Campaign For Real Beauty.”
“Lisa’s dedicated focus on helping clients outshine the competition and her expertise will be a tremendous asset to both our global clients and internal teams,” said Gail Heimann. “Her passion for consumer marketing, creativity and strong leadership skills will help to further strengthen our renowned global consumer offering.”
Commenting on her appointment, Sepulveda said: “I have always been impressed by the powerfully innovative consumer marketing work and strong leadership team at Weber Shandwick. I am very excited to have this opportunity to work with Weber Shandwick’s clients and people around the globe.”
About Weber Shandwick
Weber Shandwick is a leading global public relations agency with offices in 77 markets around the world. The firm’s reputation is built on its deep commitment to client service, creativity, collaboration and harnessing the power of Advocates — engaging stakeholders in new and creative ways to build brands and reputation. Weber Shandwick provides strategy and execution across practices such as consumer marketing, healthcare, technology, public affairs, corporate/financial and crisis management. Its specialized services include digital/social media, advocacy advertising, market research, and corporate responsibility. Weber Shandwick was named Global Agency of the Year by The Holmes Report and Large PR Firm of the Year by PR News in 2008. The firm also won the United Nations Grand Award for Outstanding Achievement in Public Relations an unprecedented three times. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com/.