IPG Appoints Martin Walsh to Lead GM Relationship
NEW YORK–(BUSINESS WIRE)–May. 20, 2009– The Interpublic Group (NYSE: IPG) announced today that Martin Walsh, a senior GM executive with experience across the carmaker’s divisions and international operations, has joined IPG to serve in a new role that will oversee and coordinate the marketing services holding company’s efforts on behalf of this important client. In this new position, reporting directly to Interpublic Chairman and CEO Michael Roth, Mr. Walsh will be responsible for aligning the efforts of the various IPG agencies that work on GM business, ensuring optimal allocation of IPG resources against key GM strategic priorities and providing the client with a central point of contact to ensure maximum effectiveness of all marketing activities.
“We all know this is a critical time in the history of General Motors, and we see it as an opportunity to come forward with a new way in which to deliver value for this key client,” said Mr. Roth. “A number of our agencies already produce terrific thinking and creative work for GM brands across a broad range of marketing disciplines. We felt it made a lot of sense to add a high-level IPG resource that will give GM access to the best talent across our network, ensure that our agencies are collaborating on fully integrated solutions and deliver thought leadership in vital areas such as digital marketing and marketing analytics. As we thought through this new model for working more effectively and efficiently with GM, Martin became an obvious choice to lead it. He has tremendous insight into GM’s needs at this important juncture, coupled with a thoughtful and strategic approach to solving problems. We’re very excited to have him join us as Senior VP, Interpublic and President of the GM Relationship as we create this new model, which will initially be in effect for all domestic GM marketing efforts.”
“I am delighted to take on this opportunity with Interpublic, an industry leader that’s powered by such exceptional marketing professionals,” noted Walsh. “The senior IPG team has been forward-thinking in putting together a new model that seeks to maximize the benefits we can deliver to GM. Putting in place dedicated leadership that thinks about the GM business holistically and manages resource allocation centrally – while also respecting the needs of GM’s multiple marketing groups and the strong existing bonds with outstanding AORs such as Campbell-Ewald, Deutsch, McCann-Erickson, Mullen and R*Works – should prove a powerful combination. On a personal level, this new appointment is especially meaningful as it enables me, from a new and exciting perspective, to make a continued contribution to General Motors.”
Walsh, 56, was most recently General Manager for the HUMMER division of GM. He had been with the company for 33 years, beginning his career in Canada, where he rose through the sales and marketing ranks to ultimately lead national marketing. Subsequently, Walsh spent five years in Detroit as General Director of Marketing for the iconic Cadillac division. He was then asked to serve as Executive Director of Vehicle Sales and Marketing for GM Mexico, one of the company’s most important international markets. Prior to his current position at HUMMER, which he’s held since 2006, Walsh spent three years as the Executive Director of Vehicle Sales, Service and Marketing Support for GM. He will join IPG in his new role effective June 15, 2009.
Interpublic is one of the world’s leading organizations of advertising agencies and marketing services companies. Major global brands include Draftfcb, FutureBrand, GolinHarris International, Initiative, Jack Morton Worldwide, Lowe Worldwide, Magna, McCann Erickson, Momentum, MRM Worldwide, Octagon, Universal McCann and Weber Shandwick. Leading domestic brands include Campbell-Ewald, Campbell Mithun, Carmichael Lynch, Deutsch, Hill Holliday, Mullen, The Martin Agency and R/GA. For more information, please visit www.interpublic.com.