Four Covario Clients Nominated for Search Marketing Excellence in 2009 Search Engine Watch Awards
Adobe, Intel, Procter & Gamble (P&G), and Washington Post Digital programs recognized for excellence and innovation in search engine marketing
SAN JOSE (SES 2009) SAN DIEGO — August 10, 2009 — Covario Inc., the leader in interactive marketing analytics, today at Search Engine Strategies San Jose announced that three of its clients – Adobe Systems Incorporated, Intel Corporation, Procter & Gamble and Washington Post Digital – have been named finalists in the 2009 Search Engine Watch (SEW) Awards. Designed to recognize excellence in search engine marketing, inspire innovation and encourage new ideas, the SEW Awards acknowledge outstanding marketers in 14 different categories. Reviewed by a panel of over 30 industry experts, campaigns were judged in four key areas: innovation in methodology and execution, achieving success goals, excellence in tactical execution, and overall approach and category relevance.
The Covario clients named as finalists include:
* Adobe® Acrobat® 9 for Most Innovative Paid Search Program
o In June 2008, Adobe announced the global release of Acrobat 9 as the “must-have” digital document management and workflow solution. Despite the global economic downturn, Adobe and Covario were able to generate extraordinary results and exceed all paid search campaign targets by devising a progressive campaign strategy, leveraging Covario technology, and aggressively optimizing keywords, messages and landing pages across 29 countries in multiple languages.
* Intel Corporation “The Sponsors of Tomorrow” for Best Integration of Search with Other Media
o Intel’s “Sponsors of Tomorrow” campaign launched in May of 2009 and is ongoing. It has a global reach (25+ countries launched within first 45 days) and targets multiple audience segments by leveraging and integrating a host of media channels including TV, print, retail, digital OOH, events, banners, video, blogs, bulletin boards, and search marketing. Search marketing including development of ad creative, landing pages, purchase of keywords, and A/B testing for creative elements provided a comprehensive, unified and quantifiable foundation for all sub-campaigns.
* Procter and Gamble for Most Innovative Use of Search Engine Optimization
o Procter and Gamble engineered a highly scalable, global Search Engine Optimization (SEO) program to support hundreds of brands, literally thousands of websites, and a multitude of search engines, languages, conversion models and technologies. The global program has delivered impressive results to the organization by designing and deploying best practices, selecting AORs for search, and leveraging technologies to automate as much of the SEO process as possible.
* The Washington Post for Most Innovative Use of Search Engine Optimization
o Washington Post Digital faced a significant challenge – capturing a larger share of the newsreaders online while porting over four thousand pieces of content daily. To deal with this challenge, the company built out a highly innovative and scalable SEO program that includes a centralized team of internal search experts, Covario™ Organic Search Insight, as well as the content developers and editors in the newspaper. Success for this team has been achieved on the final metric – driving increased readership to the content, and on all the key interim measures of success necessary to make the website visible to searchers.
“We are honored to have multiple client campaigns and programs recognized by this year’s Search Engine Watch Awards,” said Russ Mann, chief executive officer of Covario. “Each of these programs illustrates the creativity, innovation and results that are possible when you combine advanced analytics and software automation with high caliber search marketing professionals like those at each of our clients and within our own team at Covario.”
About Covario, Inc.
Covario, Inc. is the leader in Interactive Marketing Analytics (IMA) software. The Covario portfolio provides global organizations with robust interactive and search marketing analytics solutions for display advertising, paid search advertising and organic search engine optimization across the enterprise and throughout the channel. Covario enables complex and distributed organizations to control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution channels and languages. Headquartered in San Diego, Covario’s growing customer list include some of the world’s best known brands in high tech manufacturing, financial services, electronics, media and publishing and consumer packaged goods.